The Basketball Africa League (BAL), a new professional league launched by world basketball governing body FIBA and the America’s NBA in February, on Thursday unveiled its official logo for the time in Rwandan capital city Kigali.
The new logo, which features the silhouette of a basketball player taking a jump shot on a vibrant green, yellow, red and royal blue background, celebrates the Pan-African footprint of the league, Africa’s diversity, and rich basketball heritage.
The red and royal blue connect to the logo of the NBA, while also symbolizing love, energy, confidence, and strength. The yellow and green speak to Africa’s optimism, joy and wisdom while celebrating health, harmony, and the environment.
The shape of the logo and the use of a player silhouette connect to the visual structure of the NBA’s family of logos, which includes the NBA, WNBA, NBA G League, and NBA 2K League. The use of a player taking a jump shot also speaks to one of the most fundamental plays in the game of basketball, a showcase of the talent and skill that will be on display when the inaugural BAL season scheduled to begin in March 2020.